Background
OUR ORIGINS
ThruDark co-founders Anthony ‘Staz’ Stazicker CGC and Louis Tinsley spent a combined 27 years in the British military, 18 of which were spent in the UK Special Forces. During this time, the two operated in some of the most hostile conditions and environments on the planet, undertaking dangerous operations regularly under the cover of night.
Upon leaving their distinguished and decorated military careers behind, Staz and Louis co-founded the high performance clothing brand “ThruDark”. Starting with a highly technical “Summit Suit”, the pair helped break mountaineering records including the fastest time to summit all 14 8,000m peaks and the first ever winter ascent of K2. Expanding on their initial range of cold weather expedition gear, the brand has grown to encompass premium apparel, technical activewear, hot weather clothing and more.
OUR VALUES
UNITY
Our mantra “Endeavour Through Adversity” reminds us that we don’t get to choose whether we face hardship or not, all we can choose is how we face it when we do.
timeline
THE JOURNEY
2017
Origins in shadow
2017 saw co-founder Louis leave the Special Forces and begin the initial research and conceptualisation of the ThruDark brand alongside co-founder Staz, who at the time was still serving. In August 2017, the two began testing their first few designs.
That’ll do will never do
Our expertise
OUTDOOR
Our Objective
It is our mission to be an industry leader across performance clothing, from technical outdoor to activewear and everyday utility pieces. We will continue to work with the latest in fabric and design technologies, the best factories in the world and brand partners and ambassadors who lead in their field.
We will always strive to inspire current and new generations to pursue fulfilment in demanding physical and mental pursuits, wherever they may be.
